Spotify: The Muse

Design Brief

My Targets

My design solution aimed to address these challenges by introducing features that:

Encourage social music sharing within the app.

Foster collaboration through real-time group listening experiences.

Directly connect users’ social activities to Spotify’s ecosystem to increase Student Premium subscriptions.

The Muse is a social feature designed to make Spotify more interactive and community-focused. The idea stemmed from a fictional design brief to solve two key problems:

Many users, especially students, struggle to share music directly through Spotify.

Spotify lacks built-in tools for social engagement, leading users to rely on external platforms.

Blueprint

Timeline

Processes

Wireframing

Lo-fi Prototyping

Hi-fi Prototyping

3 weeks

All By Myself 🎵

Figma

Team

Tools

Outcomes

Enhanced Social Engagement

Enhanced Social Engagement

Users can now interact within the Spotify app without needing external platforms.

Streamlined Music Sharing

Streamlined Music Sharing

Simplified the process of recommending songs or playlists to friends.

Collaborative Features

Collaborative Features

Introduced real-time group listening to build a sense of community.

The Muse aligns with Spotify’s mission to connect people through music while adding a personal, social layer to the platform.

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Stuff I’ll Pretend I Always Knew

How to design for both user engagement and business growth simultaneously.

Insights into social feature design, emphasizing group dynamics and real-time collaboration.

An understanding of balancing creative vision with technical constraints in a hypothetical engineering environment.

My ability to craft user-focused solutions that integrate with an established brand ecosystem.